5 Ways To Make Your Opt-In Gift Work For Your Brand

5 Ways To Make Your Opt-In Gift Work For Your Brand

I just put the finishing touches on a design for a client’s opt-in gift, and I’ve recently updated our own (it’s called The Black Book: 25 Of Our Favorite Apps, Tools, and Resources. Didn’t get your copy? Sign up to receive it right over there —>). Opt In › to choose to be part ofContinue Reading

Social Pop:  Tweet to the Chief

Social Pop: Tweet to the Chief

By Adam Christopher Maniff, Social Media Manager | Black Ink Virtual Retweet if you're ready to #ActOnClimate. pic.twitter.com/OK3lhdJTb5 — Barack Obama (@BarackObama) July 11, 2014 Having a position of power in the public eye this day and age isn’t much different than what it’s always been: Immense responsibility, hectic schedule, and people who want toContinue Reading

Bright Summer Color

Bright Summer Color

Summer officially kicks off this weekend! For us, that means lots of time by the water – watching (and photographing!) sunsets and sunrises, walking on the beach, enjoying seafood, and laying in the grass. We plan to spend many summer evenings star gazing, too. One of Bob’s Christmas gifts this past year was a pairContinue Reading

Social Pop:  Three Twitterly Talk Show Hosts

Social Pop: Three Twitterly Talk Show Hosts

By Adam Christopher Maniff, Social Media Manager | Black Ink Virtual On a purely personal level, one of my favorite things about social media is that it allows me to be a part of someone’s life even if they live far away or I don’t get to see them very often. That sense of inclusionContinue Reading

8 Things To Do Before Designing A Website

8 Things To Do Before Designing A Website

I can make you a website. I can make it look pretty, and I can make it functional, and I can make the user experience lovely and effective. And I want to make you a website. It’s one of my favorite things. I love meeting you, hearing about your brilliant idea, offering suggestions, and workingContinue Reading

Social Pop:  Social Medi-zig-a-zigah

Social Pop: Social Medi-zig-a-zigah

By Adam Christopher Maniff, Social Media Manager | Black Ink Virtual Indulge me for a moment, if you will. When it comes to social media, there’s no one I like following more than Victoria Beckham. Maybe it’s because I had a girl crush on her when she was Posh Spice. Having left pop music andContinue Reading

On Branding, Weddings, and Authenticity

On Branding, Weddings, and Authenticity

One of the happiest parts of building websites for me is in the very beginning: the bit where my new client fills out their brand survey. They tend to get excited when they start really thinking about the visuals that will reflect their vibe. I get just as excited! I love the process of bringingContinue Reading

Ten ways to shrink your business footprint

Ten ways to shrink your business footprint

Happy Earth Day!  We always appreciate an excuse to love on Mother Earth, and Earth Day is the ultimate! A quick Google search of “how to save the planet” yields almost 600,000 results.  I love that there are so many resources available to those of us who are always looking for ways to do ourContinue Reading

Social Pop: How Social Media Did April Fools’ Day

Social Pop: How Social Media Did April Fools’ Day

By Adam Christopher Maniff, Social Media Manager | Black Ink Virtual I think it’s awesome when a person or brand can make fun of themselves and give their audience a little *wink* to let them know that they too can have a good time. Too often we get wrapped up in the daily grind, theContinue Reading

Springtime Color Inspiration

Springtime Color Inspiration

    Happy Spring! It’s been rainy here in the Northeast, but I’m feeling hopeful that sunny days are ahead. This photo is always my inspiration this time of year, when I’m feeling antsy for the warmer weather. Bob took it a couple of years ago at Roger Williams Park in Rhode Island. It totallyContinue Reading